Yesterday, my Twitter friend Taylor Loren became a trending topic in Canada when she tweeted a B.C. Teachers Federation job posting. It seems the BCTF is looking for a social media manager at a starting salary of $92,696 a year, a number she called “insane!”

Naturally, the BCTF sympathizers rushed into attack Taylor, a—inconveniently for union types who would like to discredit her—former social media consultant and Hootsuite staffer. She’s an expert on the social media labour market and if she says the BCTF are overpaying (“Astronomical,” she called it), you can bet she’s right.

I wonder what frontline teachers, making an average of $72,000 a year, think about having their union’s tweeter and Facebook manager “earn” $92,696 out of their hard-earned dues. Interestingly, the position isn’t in communications—it’s listed in their “campaigns” department. It’s a one-year post, which would take it through the May 2013 provincial election—pure coincidence, of course.

If the social media manager at the BCTF gets paid $92,696 plus benefits—what does Susan Lambert, Glen Hansman and the other union staffers pull in?

(For Canadian Taxpayers Federation staff salary info, click here.)